Sponge is a publication which explores the six stages of artistic development (which range from 0 to 16 years) and is driven to investigate where we all come from as creatives. Although we are complex thinkers as adults, fundamentally we all started from the same place: scribbling as a child.
A plethora of designers from various creative backgrounds and some children have been interviewed for sponge; the interviews consist of the same six questions. The six questions were created in direct relation to the six stages of artistic development to see if the stages are relevant or have any impact on graphic designers as professionals.
Sponge celebrates the naive and expressive creativity we all had as a child, and can still have, and the beauty in that. Especially since all of the illustrations and the composition designs are taken directly from or inspired by childhood drawings.