Lürzer's Archive, the celebrated creative resource for advertising professionals worldwide.
The cover page is from a campaign by JWT, Dubai for their client Boecker and was created by digital artist Ibrahim Barakat of Studio melt. The interview at the beginning of the book is conducted with Diego Speroni, the digital artist with the most work featured in Lürzer’s Archive magazine and a frequent collaborator of our top-ranking photographer Ale Burset.
It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: "If no one's going to do it for me, I'm going to have to do it myself - for everyone!" What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer's Archive magazine was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 readers worldwide.