Lürzer's Archive, the celebrated creative resource for advertising professionals worldwide.
This books gives an opportunity to admire the work of top photographers from all over the world, a selection distilled from more than 10,000 submissions. The new edition of this essential reference book and source of creative inspiration is out now.
It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: "If no one's going to do it for me, I'm going to have to do it myself - for everyone!" What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer's Archive magazine was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 readers worldwide.