The first issue of LogoArchive was conceived, designed, and sent to print in a day, inspired by a panel discussion at Somerset House as part of the exhibition Print! Tearing It Up. Channeling the independent spirit of niche publishing LogoArchive seeks to surprise and delight within the context and practice of mid-century logo research, iterating with each new release.
Using a unique perforated grid the LogoArchive booklet becomes an involving series of games that seek to evoke in the reader aspects or work (regulated and goal-orientated) and play (intuitive and self-directed).
Please note, this zine is designed to be deconstructed and played with. If you have an aversion to tearing up print, please get two copies!