The first issue of LogoArchive was conceived, designed, and sent to print in a day, inspired by a panel discussion at Somerset House as part of the exhibition Print! Tearing It Up. Channeling the independent spirit of niche publishing LogoArchive seeks to surprise and delight within the context and practice of mid-century logo research, iterating with each new release.
This issue, in reference to collecting, reading and research, includes one of two bright Gmund Action bookmarks to highlight your favourite logos from the series! Colours may vary but both are shockingly fluorescent and each bookmark has a beautiful surface texture and feature a different set of logos. This issue also features a selection of 29 logos and the logo story of Steve Snider's work for publisher Houghton Mifflin Publishers College Division.