Established in 1997, FRAME is the world’s leading media brand for interior-design professionals. Full of inspiring projects and stunning photography from all sectors of the international interiors industry.
This issue: THE NEXT SPACE.
"What's the purpose of brick-and-mortar stores? The past year has made it clearer than ever that we don't need to visit a store to buy things. What role will stores play in a society that, according to researchers, is less and less about buying products and more about spending money on experiences? The simple answer: stores will have to offer experiences. Experiential retail is a term that's been batted about for years. But the question is what type of experience is relevant for retailers? In this issue's lab, we explores what the possibilities are."